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BBA in Marketing – Sports Marketing

This Marketing – Sports Marketing program at Pace University helps you combine your passion for sports with professional preparation in business.

Quick Facts

  
Full-time Duration: 4 years
Starting in: August
Tuition Fee: $46,978 per year
Location: New York Campus, Westchester Campus (New York City, United States)

With a BBA in Sports Marketing, you can find yourself at the center of a high-profile industry, interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the NY Knicks, NY Mets, and Brooklyn Nets.

Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry.

With a Lubin BBA in Marketing – Sports Marketing program at Pace University, you can find yourself at the center of a high-profile industry:

  • Interning or working at the top sports companies
  • Negotiating sponsorship deals for Fortune 500 companies
  • Working on new product ventures for professional teams like the NY Knicks, NY Mets and Brooklyn Nets

Careers

  • Sport agent/talent manager
  • Account coordinator
  • Brand manager
  • Event coordinator
  • Corporate sales director
  • Public relations manager

GET STARTED TODAY!

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“I can’t pick a particular course that has helped me improve because, basically, every course I have taken right from the start of my Pace University journey has helped me in one way or another”

Obiageri Donald //Nigeria // Environmental Science, BA

Courses included

  • Special Events Marketing for Arts, Entertainment and Sports
  • Sports Marketing
  • Sports Sponsorship
  • Fundamentals of Advertising and Promotion
  • Public Relations
  • International Marketing
  • International Advertising and Promotion
  • International Marketing Field Study

Learn more